World-class creatives bringing your vision to life.
TheLAB is a Modern Creative Agency based in Los Angeles. We have been immersed in the digital landscape our entire lives, and we understand how to create a lasting bond between you & your consumers.
Jason Au
[Founder & Creative Director]
After years of providing high-end content production & growth strategy to premium CPG brands, Jason decided to launch TheLAB Creative Agency to replace corporate agencies that continuously overpromise and under-deliver with outdated strategies. While leading a diverse team to provide content solutions that drive growth, he has helped purpose-driven brands reach 500M+ views organically & built his own brand from zero to over a hundred million views.
Natasha Sokol
[Creative Producer]
With years of experience leading 360 degree campaigns in-house at global CPG brands & creative agencies, Natasha will take your vision to the next level through a multifaceted approach that elevates your brand image and connects with your target demographic. From the first steps of pre-production, through every detail of your campaign launch - she will provide unmatched creative insight & rollout strategies that cut through the noise on today’s platforms.
Head of design
Rhey gill
With a background in digital asset creation for some of the biggest artists in the music industry, Rhey is a self-taught designer who thrives in the design space. Graphic design, 3-D animation, stop-motion, creative decks, and more - he can transform your brand’s aesthetic, or give it an aligned refresh as you grow.
PR & Production Manager
Maddie Howard
With all of her experience on productions and PR campaigns in the entertainment space, Maddie is a people person who will go above & beyond to keep everyone on track and boost your brand’s voice online. Her background in production and social media makes her an epic addition to the team.
Head of Social Content
Jonathon Johnson
Jon has played a massive role in helping our partners reach over 500M organic views. He’s built an audience of 200K himself, and he loves going the extra mile to exceed your expectations. He builds creative briefs that generate real results across social platforms & drive growth in 2025.